Co-Owner Live In The Vineyard, LLC.
Bobbii Hach-Jacobs began her career in the entertainment industry early. When most of her friends were just having fun in high school, Bobbii was busy putting together her own student driven talk show to increase drug and alcohol awareness in local high schools, finding willing celebrity guests to participate and raising money for local charities.
She didn’t stop there. Her path to a larger involvement in the entertainment world continued during her attendance at the University of Iowa, Iowa City – where she met now legendary actions sports powerhouse Bob Walker at the AT&T Campus Dimensions’s training program and teamed up with him to become one of AT&T’s top producing Campus Representatives in the country. Bobbii and Bob would later be chosen to join an elite group of AT&T’s campus reps to fly in and help train future college representatives.
Her community service interest continued in college with her tireless work for MAKE A WISH FOUNDATION. Her refusal to take anything less than a yes from New Kids on the Block when she was fielding a request from two young girls with Leukemia to meet the boys, wound up catching the attention of both the band and the record label, Columbia Records. Columbia was so impressed with her tenacity and passion to make these young girls’ dream come true -they pursued her to offer an internship with the label to help promote their music on the college and local level.
After college, in 1991 and her work during that time with Columbia – Bobbii’s desire to continue her pursuit toward a full time career in the music industry resulted in a move to Los Angeles. She hit another home run immediately by landing a highly coveted job with powerhouse music industry trade magazine, Hitmakers. She was hired by legendary music giant Bob Greenburg, to promote music to commercial radio stations across the country. – and within weeks her call list had grown from a few “starter” radio stations to a staggering 150 stations across the country. Her infectious personality and energy quickly made her one of Hitmakers most successful promoters and most influential staffers. She worked during that time to develop mega-hit artists like Mariah Carey, Wilson Philips, All for One, Vanilla Ice, Lenny Kravitz, UB40, Tina Turner and dozens more.
Bobbii’s results continued to get noticed in a world that doesn’t notice many. In 1994, she was approached by Atlantic Records to join the staff of their newly launched LAVA records. Bobbii was hired to head up their West Coast National Promotion department and to promote LAVA’s up-and-coming roster of talent to multiple radio formats. Bobbii created successful marketing campaigns and sales strategies for developing bands and acts that would soon become household names – including Matchbox 20, The Corrs, Edwin McCain, Carol King and Trans-Siberian Orchestra. Her responsibilities included coordinating radio promotions, on air events and give aways for LAVA’s artists.
In 1996, Bobbii decided to expand on their label experience and create her own marketing and promotions company, Leverage MPC. Leverage quickly became a trusted and popular source to create promotion opportunities for entertainment and corporate entities. Bobbii continued to keep her company’s rock solid contacts in the radio promotion world and created grass roots national tours for up-and-coming artists, generating regional airplay,assisting developing artists in securing corporate deals with larger labels. She worked successfully on the New York Times Concert Series, created events for Coors Brewing Co, The Hard Rock Cafe, Embassy Suites and spearheaded an executive tie in with the American Music Awards to kick off the Motley Crue Reunion tour. In addition, she indulged her passion for sports by working with the Chicago Cubs and Baltimore Orioles to create custom concert series designed to increase game attendance and drive ticket and concession sales.
In October of 1999, Bobbii was again recruited back to the publishing world – this time with THE most legendary “hit” trade magazine and promotion powerhouse HITS Magazine. Appointed as Head of Adult Radio Formats and Broadcast Editor, Bobbii continued to help shape the careers of emerging artists at radio with heavy involvement in the launches of Norah Jones, Avril Levigne and Macy Gray -to name a few. Bobbii directed and trained staff on developing promotional relationships with radio stations in the Top 40 and Hot A/C format arenas. She wrote a popular weekly column highlighting artists and showcasing label and record executives.
In 2005, Bobbii took her extensive background in promotion, publishing and event marketing and started BSG Entertainment-integrating entertainment, corporate promotions and marketing.her immediate success left to ongoing relationships with Universal Records, Columbia, Epic, Island/Def Jam and dozens others. In the spring of 2006, Bobbii moved her corporate base from Los Angeles to Denver, Colorado. Today, BSG Entertainment is one of the foremost Adult music specialty marketing and promotions companies in the music industry.
Live in the Vineyard was conceived from the passion that Bobbii and Claire share for music, food and wine. Since its creation 7 years ago, Live in the Vineyard has grown into one of the nation’s most exclusive and memorable concert events. Held twice a year in the heart of Napa Valley, Live in the Vineyard boasts an intimate fusion of the nation’s hottest artists, world class chefs, and renown wineries.
Bobbii is married to her wonderful husband, Steve. They have two boys, Gabriel and Grady, and reside in Parker, Colorado. Bobbii loves to cook and as an avid fan of all things sports, she can be found on the nearest golf course in her spare time.