VIP
Monday, April 30, 2012 at 7:51 AM One day I woke up and became the wine steward for one of my most important guests. It basically happened overnight, and it was really a gift- though I am not sure I saw it that way the first few weeks. This guest, let’s call him VIP, is particular, valuable, engaged and opinionated. VIP likes what he likes, he doesn’t know what he likes, but he certainly knows what he doesn’t like. And, now, I am the personal ambassador to the world of wine for him. ( I know tough job.) He started out with big hot jammy zins and amaraones, my two least favorite wines personally. Choosing wines for VIP has pushed my limits. Not because I don’t know wine. Not because I don’t have an idea of what he likes. Because VIP likes wine that I don’t enjoy, he doesn’t enjoy the wine I love, and he needs a story and a reason for every selection, pushing my understanding and education for wines I don’t fully appreciate. Kudos to Jen, my wine manager, because our list is very balanced. Not just wines she and I like, and we don’t always like the same, but a list that has wines to fit every taste profile, and from lots of different areas, in every price. VIP and I have found about 6 wines we both love. And about 20 he loves and I am happy to open for him. And about 5 I LOVE and he doesn’t. And, since neither one of us are wrong, it brings to mind the great synergy between wine and music, just like a weekend at Live in the Vineyard. When you ask someone from the event what their favorite band was, they may say Mayer Hawthorn, or Jason Mraz, or Richard Marks. There isn’t a right or wrong answer. Just like when VIP pushes back my beloved Napanook calling it “not good enough,” while I want to say,” Oh My Goodness do you have any idea how good that wine is at the price?” I can’t. I simply say, perfect, sorry, you are right, and let’s move in a different direction. And then Jen and I drink the rest of the bottle ourselves with giddy excitement, trying to remember to allow the staff a sip or two.
My point is this; there is no right or wrong answer. No matter how educated you are, how much wine you drink, or how many zeros on your bank account, your taste is personal, and you should drink what you enjoy. White wine with steak? Yes, try a huge oaky Chardonnay like Rombauer with your next filet and tell me that isn’t a match made is steak heaven. There is a fine line between helping your guests discover wine and try new things, and honoring what they enjoy- it’s a great line to try to navigate.
So, I walk the line. With a little Johnny Cash in my head I am off to the steakhouse to try to find a new, jammy, fruity, complex zin or syrah with a great story in case VIP pops into the restaurant tonight.

