Bobbii started her career in the entertainment industry in LA at the powerhouse music industry trade magazine, Hitmakers where she managed radio promo for mega-hit artists like Mariah Carey, Wilson Philips, All for One, Vanilla Ice, Lenny Kravitz, UB40, Tina Turner and dozens more. In 1994 she made the move to label life working for LAVA Records heading up their West Coast National Promotion department and to promote LAVA's up-and-coming roster of talent. In 1996, she created her own marketing and promotions company, Leverage MPC, where she worked the New York Times Concert Series, created events for Coors Brewing Co, The Hard Rock Cafe, Embassy Suites and spearheaded an executive tie-in with the American Music Awards to kick off the Motley Crue Reunion tour amongst other successes. In 1999 Bobbii was again recruited back to the publishing world - this time with THE most legendary "hit" trade magazine and promotion powerhouse HITS Magazine. Appointed as Head of Adult Radio Formats and Broadcast Editor, she continued to help shape the careers of emerging artists at radio with heavy involvement in the launches of Norah Jones, Avril Levigne and Macy Gray - to name a few. In 2005 she decided to start her own business and created BSG Entertainment- integrating entertainment, corporate promotions and marketing. Today, BSG Entertainment is one of the foremost Adult music specialty marketing and promotions companies in the music industry. Two years later in 2008 she partnered with her good friend and fellow entertainment industry go-getter Claire Parr to create Live In The Vineyard, which has become one of the country’s most successful “private” music, food and wine festival in Napa, CA. In 2015 Claire and Bobbii bought Yountville Live, a public festival that focuses more on food with the added component of wine and music. Now the sole owner of both Live In The Vineyard, and co-owner of Yountville Live, Bobbii has taken her business to the next level with the creation of LITV Entertainment Group, which will serve as the portfolio holder of our flagship events, and an overhead consulting company for major brands to build intimate events.
Sean has proven himself to be a seasoned and invaluable veteran in the production and management of festival projects, national corporate marketing implementation, and music, television and stage productions. His resume boasts proven success executing a unique array of projects, productions and events, working with a broad spectrum of high profile corporate sponsors, television networks, and artists. He’s worked with a variety of commercial, television, and film productions for company’s including Mohegan Sun Casino, ESPN and the syndicated television show, “Deal Or No Deal”. Productions that Sean has worked on include: Deal or No Deal, Lock and Key Productions; The Bronx is Burning, ESPN; Bose Corporation commercials; Mohegan Sun commercials; Durham PSA commercials; Warren Miller Films; Lightfair Expo; Greenfest Expos; AAPEX Expo; Coachella Music Festival; Stagecoach Music Festival; Bonaroo Music Festival; Sasquatch Music Festival; Virgin Atlantic Music Festivals; Outside Lands Music Festival; All Points West Music Festival; Treasure Island Music Festival; Ultra Music Festival, Rothbury Music Festival; Clean Air Clear Stars Music Festival; Winter/Summer X-Games; Monster Motor Cross Tour; Teen Choice Awards; Hollywood Bowl Concerts. Sean has been with LITV since its inception and has been a huge part of the success that it is today.
Randi started her career at Chancellor Broadcasting working to bring to life promotional and sales concepts and ideas to the masses. Later working for Entercom Radio, she helped acquire new on-air talent, assisted the station's GM, Promotions Director and Program Directors to help grow the cluster to a very successful and powerful group in the Sacramento marketplace. She has coordinated small events of 20-30 people, to larger event organization for 1000+ people as a director of many women's organizations and children's camps in her community, as well as corporate workshops/conferences. Randi specializes in event organization, program activations, system implementation, corporate training and working with teams of people. She currently runs the promotional aspects of the groups major events, and passionately strives to provide an empowering and impactful experience to all those that attend our events.
Denise has worked at Paul Freundlich Associates (PFA), one of the country’s leading independent entertainment media and marketing firms, since 2003. In her time at PFA, Denise has used her unique and often times groundbreaking approach to develop public relations and marketing campaigns for The Country Music Association (CMA), O.A.R., Grammy Award winner Marc Cohn, Sara Evans, Billy Currington, Clay Walker and others. Her experience with national and regional press coverage has been extensive in light of her involvement with Keith Urban, Paul McCartney, Tim McGraw & Faith Hill’s Soul2Soul Tour, Gloriana, Celtic Woman, Loggins & Messina, Richard Marx, Dave Barnes, 3 Doors Down, Jo Dee Messina and many more. Denise worked with Target on the 2007 launch of their music program -The Spotlight Music Series, Commit Media on the release of their T.J. Martell Foundation benefit album “Between the Covers” and Ram Trucks brand on the “Road To The Ram Jam” series. In addition, Denise has shown her diversity by working with business and more general entertainment accounts such as Super Suppers, a revolutionary meal assembly franchise she helped spearhead into the national media spotlight, the American Red Cross to implement the organization’s National Celebrity Cabinet for five years and the non-profit organization Musicians On Call. Denise has handled publicity and marketing for Live In The Vineyard since 2012 helping to make it the most sought after private ticket in the country.
Leanne has been a part of the Live In The Vineyard team for 8 years. In January of 2016, she came on board as our Director of Hospitality and VIP Relations. She currently manages the Southwest Airlines Rapid Rewards events in addition to all aspects of Hospitality for Live In The Vineyard encompassing both hotels and all small scale offsite events. Leanne started off in the music industry in Nashville working with both artists and producers, dabbled in marketing, and then started a Snow Ski Tour company, Ski Daddy, with her husband Mike. Her extensive background in the tour operator world paired with her passion for event planning create a dynamic that is hard to beat. Leanne operates from a relationship based partnership striving to make every situation a “win win” for both parties.
Successful entrepreneurs love the work they do, and that is evident when you watch Michelle in action. In 2002, she started her own agency, which quickly grew to over 3 million in sales. In 2012 she merged her agency with a global agency and continued to manage the business she brought to her new partner as well as additional outside programs generated by the addition of the Experiential Department. Now partnered exclusively with LITV Entertainment as their Senior Director of Production and Operations she brings to the organization an extensive sales and management background, passion, logistics, and creativity. After more than 20 years in the industry her expert knowledge and ingenuity in identifying and solving problems will allow the team to execute large scale events and generate continued growth and success for LITV Entertainment. Her ability to maintain a big picture philosophy… with a focus on the goals and critical eye on the details ….will ensure a successful and ever changing portfolio for LITV Entertainment.
Todd is a marketing veteran, having worked at The Integer Group, one of the world's largest promotions and retail marketing agencies in the world, for the past 23 years. Todd has lead multiple accounts throughout his career such as Coors Brewing Company, Kellogg's, Coca-Cola, and Royal Caribbean Cruise Lines. Todd specializes in strategy, planning, and execution of 360 fully-integrated campaigns. Additionally, he has extensive experience leading sponsorship marketing, having worked closely with the NFL, MLB, USOC, Disney, Fox Studios and ESPN. Todd believes the power of a great sponsorship comes through by delivering joint-equity campaigns that benefit all parties involved.
Lauren graduated from the University of Colorado at Boulder from the Leeds School of Business with a dual degree in Marketing and Operations Management. With a deep sense that music is a vital and integral part of the fabric of today's society, Lauren has been determined to work in the music industry since her early teen years. Along the way, she has since found a passion for organizing large and small events as well. While still in school, Lauren maintained three jobs, two of which were in the music industry. Most recently, as the Director of Hospitality for the 1st Annual Cover Rock Music Festival hosted by True Local Events and KZYR 97.7 - The Zephyr, in Avon, CO. Lauren’s role currently is LITV Ent. Group support.
Patrick is a business photographer and filmmaker. He aims to blend creativity and community together and has had an influential role in his hometown by spearheading several successful businesses that do just that. Patrick started what would become PHOCO in 2009. There is nothing that stands in the way of Patrick’s desire to provide the highest quality product for his clients. Patrick is well-versed in Celine Dion lyrics, and loves to quote Dumb & Dumber.
Shaye is a photographer who desires to capture the most authentic moments and personality. She continually looks for new creative avenues to portray these genuine moments in her personal work and for clients. Shaye is passionate about people and loves to invest in her relationships with others. She has been working for PHOCO since 2011. She can’t help but dance if there is a good song playing, and is a strong believer that there is joy to be found in every situation.
Ryan is a photographer who graduated from CSU with a Journalism degree. He has been recognized for his talents by having his work displayed multiple times over, and was named a Winner of the Ron Howard & Canon Project Imagination in 2013. He loves to combine his passion for adventure and the outdoors with photography, often going rock climbing, traveling, hiking, all with a camera in hand! He also regularly slays the volleyball game, camera not in hand.
Reid is a local filmmaker, and was brought on to PHOCO in 2017 as a creative force for the video team. Reid’s passion for film blends together with his desire to create stunning visuals to provide the highest quality product for clients. Reid is usually found one or two steps ahead of the crowd, both with his creative abilities and with his impressive, ever-evolving vocabulary of lingo.