In 2008, Bobbii Hach Jacobs and Claire Parr decided to marry their love of music, food, and wine with their 20 years of experience in the music industry to create Live In The Vineyard (LITV). The goal was to provide exclusive, intimate access to TOP 40 and emerging artists, complemented elegantly by top-tier winemakers and world-renowned chefs.
LITV has become one of the country’s most successful “private” music, food, and wine festivals. It takes place in the heart of scenic Napa Valley and has featured over 400 A-list artists, vintners, and chefs since we held our first event in 2008. LITV is also featured on 350+ radio station and TV outlets through partnerships with iHeart Media, Entercom, Townsquare Media, Cumulus Broadcasting, Ryan Seacrest, along with multiple concert specials yearly on Sirius/XM Satellite Radio.
Working closely with Southwest Airlines, there is now a co-branded Boeing 737 in their flying fleet with the “Live In The Vineyard” logo on the airplane to support the highly-successful “Live at 35” concerts that take place in the air. LITV has also produced national music and food events for Microsoft, Aloft, Anheuser-Busch, Sutter Home, Marriott, and more.
Live In The Vineyard is a part of the LITV Entertainment Group, an experiential event company providing brand experiences in a truly immersive, multi-sensorial environment.
“I’ve been to many live music events in my lifetime, but “Live In The Vineyard” stands out as an unforgettable one. If you happen to love music, wine and food as much as I do, there’s hardly a better event to be embraced by all three in ways that are relaxing and transcendent.” ~ Robert Parker, Wine Journal
The LITV Team
Bobbii Hach Jacobs
Bobbii started her career in the entertainment industry in LA at the powerhouse music industry trade magazine, Hitmakers where she managed radio promo for mega-hit artists like Mariah Carey, Wilson Philips, All for One, Vanilla Ice, Lenny Kravitz, UB40, Tina Turner and dozens more.
In 1994 she made the move to label life working for LAVA Records heading up their West Coast National Promotion department and to promote LAVA’s up-and-coming roster of talent. In 1996, she created her own marketing and promotions company, Leverage MPC, where she worked the New York Times Concert Series, created events for Coors Brewing Co, The Hard Rock Cafe, Embassy Suites and spearheaded an executive tie-in with the American Music Awards to kick off the Motley Crue Reunion tour amongst other successes. In 1999 Bobbii was again recruited back to the publishing world – this time with THE most legendary “hit” trade magazine and promotion powerhouse HITS Magazine. Appointed as Head of Adult Radio Formats and Broadcast Editor, she continued to help shape the careers of emerging artists at radio with heavy involvement in the launches of Norah Jones, Avril Levigne and Macy Gray – to name a few. In 2005 she decided to start her own business and created BSG Entertainment- integrating entertainment, corporate promotions and marketing. Today, BSG Entertainment is one of the foremost Adult music specialty marketing and promotions companies in the music industry. Two years later in 2008 she partnered with her good friend and fellow entertainment industry go-getter Claire Parr to create Live In The Vineyard, which has become one of the country’s most successful “private” music, food and wine festival in Napa, CA. In 2015 Claire and Bobbii bought Yountville Live, a public festival that focuses more on food with the added component of wine and music. Now the sole owner of both Live In The Vineyard, and co-owner of Yountville Live, Bobbii has taken her business to the next level with the creation of LITV Entertainment Group, which will serve as the portfolio holder of our flagship events, and an overhead consulting company for major brands to build intimate events.
Sean has proven himself to be a seasoned and invaluable veteran in the production and management of festival projects, national corporate marketing implementation, and music, television and stage productions.
His resume boasts proven success executing a unique array of projects, productions and events, working with a broad spectrum of high profile corporate sponsors, television networks, and artists. He’s worked with a variety of commercial, television, and film productions for company’s including Mohegan Sun Casino, ESPN and the syndicated television show, “Deal Or No Deal”. Productions that Sean has worked on include: Deal or No Deal, Lock and Key Productions; The Bronx is Burning, ESPN; Bose Corporation commercials; Mohegan Sun commercials; Durham PSA commercials; Warren Miller Films; Lightfair Expo; Greenfest Expos; AAPEX Expo; Coachella Music Festival; Stagecoach Music Festival; Bonaroo Music Festival; Sasquatch Music Festival; Virgin Atlantic Music Festivals; Outside Lands Music Festival; All Points West Music Festival; Treasure Island Music Festival; Ultra Music Festival, Rothbury Music Festival; Clean Air Clear Stars Music Festival; Winter/Summer X-Games; Monster Motor Cross Tour; Teen Choice Awards; Hollywood Bowl Concerts. Sean has been with LITV since its inception and has been a huge part of the success that it is today.
PUBLICITY & ARTIST RELATIONS
Denise has worked at Paul Freundlich Associates (PFA), one of the country’s leading independent entertainment media and marketing firms, since 2003.
In her time at PFA, Denise has used her unique and often times groundbreaking approach to develop public relations and marketing campaigns for The Country Music Association (CMA), O.A.R., Grammy Award winner Marc Cohn, Sara Evans, Billy Currington, Clay Walker and others. Her experience with national and regional press coverage has been extensive in light of her involvement with Keith Urban, Paul McCartney, Tim McGraw & Faith Hill’s Soul2Soul Tour, Gloriana, Celtic Woman, Loggins & Messina, Richard Marx, Dave Barnes, 3 Doors Down, Jo Dee Messina and many more. Denise worked with Target on the 2007 launch of their music program -The Spotlight Music Series, Commit Media on the release of their T.J. Martell Foundation benefit album “Between the Covers” and Ram Trucks brand on the “Road To The Ram Jam” series. In addition, Denise has shown her diversity by working with business and more general entertainment accounts such as Super Suppers, a revolutionary meal assembly franchise she helped spearhead into the national media spotlight, the American Red Cross to implement the organization’s National Celebrity Cabinet for five years and the non-profit organization Musicians On Call. Denise has handled publicity and marketing for Live In The Vineyard since 2012 helping to make it the most sought after private ticket in the country.
SALES & OPERATIONS
Successful entrepreneurs love the work they do, and that is evident when you watch Michelle in action. In 2002, she started her own agency, which quickly grew to over 3 million in sales.
In 2012 she merged her agency with a global agency and continued to manage the business she brought to her new partner as well as additional outside programs generated by the addition of the Experiential Department. Now partnered exclusively with LITV Entertainment as their Senior Director of Production and Operations she brings to the organization an extensive sales and management background, passion, logistics, and creativity. After more than 20 years in the industry her expert knowledge and ingenuity in identifying and solving problems will allow the team to execute large scale events and generate continued growth and success for LITV Entertainment. Her ability to maintain a big picture philosophy… with a focus on the goals and critical eye on the details ….will ensure a successful and ever changing portfolio for LITV Entertainment.
Chris is a Creative Catalyst and global thought leader who helps organizations optimize their ability to create shared value by applying Ecosystem Thinking in pursuit of their mission.
As head of client services at RallyBright – a SaaS platform that provides organization leaders with a toolkit for building high-performance teams – he is proving his long-held belief that value creation in the knowledge economy is dependent on smart people learning to work together. A futurist and serial entrepreneur, he wears many hats – executive coach, startup whisperer, business strategist, community organizer, technologist, systems designer, creative communicator and product manager. He is “still” working on his book, “Ecosystem Thinking – Everything (and Everyone) Matters” (http://bit.ly/ecosystemthinkingintro). After founding his first interactive agency in 1994, he went on to build several dotcoms, launch a multi-million dollar e-commerce system at a US Federal Agency, built a global non-profit reaching 350 cities, served as a change agent in a Big 4 Consulting firm, fought the biggest windmills in society, and spoken on stages all over the world. More recently Chris has served as an IBM Futurist and is now a lead mentor in Google’s global Launchpad Accelerator program.
With an extensive background in community management, social media engagement, public relations, and digital marketing, Kristie often serves as the primary liaison between companies and their customers, internally and externally.
Her approach spans the traditional siloed operations of sales, marketing and support, creating a customer experience continuum that builds trust, decreases costs and increases revenue. While her roles and titles have changed with the times, her passion to connect people, ideas and resources remain at the core of the programs she has helped create and shape for both consumer and B2B brands. Kristie has developed influencer programs for brands such as Lenovo and Southwest Airlines, led international social media/content marketing efforts for Ancestry.com and established marketing departments for numerous technology startups. As the Co-Founder and President of Social Media Club, she led numerous efforts to bring professionalism and accountability to the global social media movement.
PROMOTIONS & INDUSTRY RELATIONS
Randi started her career at Chancellor Broadcasting working to bring to life promotional and sales concepts and ideas to the masses.
Later working for Entercom Radio, she helped acquire new on-air talent, assisted the station’s GM, Promotions Director and Program Directors to help grow the cluster to a very successful and powerful group in the Sacramento marketplace. She has coordinated small events of 20-30 people, to larger event organization for 1000+ people as a director of many women’s organizations and children’s camps in her community, as well as corporate workshops/conferences. Randi specializes in event organization, program activations, system implementation, corporate training and working with teams of people. She currently runs the promotional aspects of the groups major events, and passionately strives to provide an empowering and impactful experience to all those that attend our events.
HOSPITALITY, EVENTS & VIP RELATIONS
Leanne currently manages the Southwest Airlines Rapid Rewards events in addition to all aspects of Hospitality for Live In The Vineyard encompassing both hotels and all small scale offsite events.
Leanne started off in the music industry in Nashville working with both artists and producers, dabbled in marketing, and then started a Snow Ski Tour company, Ski Daddy, with her husband Mike. Her extensive background in the tour operator world paired with her passion for event planning create a dynamic that is hard to beat. Leanne operates from a relationship based partnership striving to make every situation a “win win” for both parties.
EVENTS & HOSPITALITY
Based out of Los Angeles, Cathy Powell is a full-service event planner. Cathy began her career in event planning more than twenty years ago by working for Viacom. She is well known in the industry to come up with innovative, unique, fun events by taking corporate events to the next level.
In her spare time, Cathy enjoys spending time with her family, running, researching new event ideas and venues. She also donates her time to the Homeless Shelter in Santa Monica and Stand Up for Cancer.
Ed Sheets was born and raised outside of Richmond, VA and started cooking with his mother and grandmother at an early age. After high school, Ed attended Johnson & Wales University and received a bachelors degree in Culinary Nutrition.
While a student at JWU, Ed trained under James Beard Chef George Mahaffey in Aspen, CO and shot a television show for PBS
with Master French Chef Paul Bocuse in the British West Indies at Cuisinart Resort and Spa. After college, he opened a restaurant with Master French Chef Alain Lecomte in Richmond, Va. He has worked at over 30 different restaurants across the US and internationally as well as becoming an Instructor at Johnson & Wales university at the age of 26. Ed taught Culinary Nutrition in Providence, RI for 2 years as well as traveling to Singapore to teach at the Culinary Academy located at the historic British Fort in downtown Singapore. After leaving the University, Ed traveled to Reno, NV and took his first Executive Chef Position at the Wild River Grille. He then moved to San Francisco and took over as the Corporate Executive Chef of Restaurant B and Boxed Foods Cafe. While in San Francisco, he also was the personal Chef of the Golden State Warriors NBA Team. After years in fine dining kitchens, Ed went back to focus on nutrition and became the Executive Chef of the Willow Springs Health Center which is a children’s hospital and worked toward improving the level of nutritious food. He has also consulted with other Hospitals including the Spring Mountain Center in Las Vegas. Ed currently resides in Napa, CA working as a restaurant and nutritional consultant as well as being the Culinary Director for Live in the Vineyard Entertainment Group.
PRODUCTION, OPERATIONS & MARKETING
Lauren graduated from the University of Colorado at Boulder from the Leeds School of Business with a dual degree in Marketing and Operations Management. With a deep sense that music is a vital and integral part of the fabric of today’s society, Lauren has been determined to work in the music industry since her early teen years.
Along the way, she has since found a passion for organizing large and small events as well. While still in school, Lauren maintained three jobs, two of which were in the music industry. Most recently, as the Director of Hospitality for the 1st Annual Cover Rock Music Festival hosted by True Local Events and KZYR 97.7 – The Zephyr, in Avon, CO. Lauren is on the Marketing and Hospitality teams for LITV Entertainment Group.
PRODUCTION, OPERATIONS & MARKETING
Megan graduated from the business school at Colorado State University with a degree in Marketing and Leadership in Organizations. She has had a deep passion for music and event planning ever since she can remember.
Megan believes that music is one of the most powerful things in this world and she strives to provide an amazing and unforgettable experience to all who attend the LITV Entertainment Group events. Her determination to work in the music industry led her to many internships throughout college, including a marketing internship for Atlantic Records/Fueled By Ramen/Roadrunner Records in New York City. Megan’s current roles at LITV Entertainment Group include marketing, hospitality, radio promotions and group support.
PHOTOGRAPHY & VIDEOGRAPHY
Patrick is a business photographer and filmmaker. He aims to blend creativity and community together and has had an influential role in his hometown by spearheading several successful businesses that do just that.
Patrick started what would become PHOCO in 2009. There is nothing that stands in the way of Patrick’s desire to provide the highest quality product for his clients. Patrick is well-versed in Celine Dion lyrics, and loves to quote Dumb & Dumber.
Shaye is a photographer who desires to capture the most authentic moments and personality. She continually looks for new creative avenues to portray these genuine moments in her personal work and for clients.
Shaye is passionate about people and loves to invest in her relationships with others. She has been working for PHOCO since 2011. She can’t help but dance if there is a good song playing, and is a strong believer that there is joy to be found in every situation.
Ryan is a photographer who graduated from CSU with a Journalism degree. He has been recognized for his talents by having his work displayed multiple times over, and was named a Winner of the Ron Howard & Canon Project Imagination in 2013.
He loves to combine his passion for adventure and the outdoors with photography, going rock climbing, traveling, hiking, all with a camera in hand! He also regularly slays the volleyball game, camera not in hand.
Reid is a local filmmaker, and was brought on to PHOCO in 2017 as a creative force for the video team. Reid’s passion for film blends together with his desire to create stunning visuals to provide the highest quality product for clients.
Reid is usually found one or two steps ahead of the crowd, both with his creative abilities and with his impressive, ever-evolving vocabulary of lingo.