Some people are just born communicators and Lucas Hoge has that gift. Fans know this because Hoge’s new album Dirty South ascended to the No. 1 spot on the Billboard Country Album Sales chart during its debut week. Whether he’s performing for troops overseas, sharing his love for the great outdoors with fellow sportsmen at a Bass Pro/Cabela’s gathering, or writing another song for a hit TV show, Hoge has that rare ability to find common ground with just about anyone and draw them into his world.
Once he moved to Nashville, Hoge’s willingness to work hard combined with his songwriting prowess proved to be a winning combination. Warner Bros. featured his song “If I Only Could” on the hit TV show “Smallville.” Soon after, he began racking up numerous TV, film and commercial credits. He scored a 13-episode series for HBO, wrote a jingle for Lipton Tea and appeared with Faith Hill in the TV campaign for Sunday Night Football. He wrote the title song and starred in the Animal Planet TV show “Last Chance Highway,” a reality show focused on rescuing dogs and transporting them to their forever homes. He also penned the theme song “Give a Damn” for the GAC TV show “Tom’s Wild Life.” Most recently, Hoge wrote the theme song for Hero Outdoor Products Brand and is appearing in their commercial ad campaign airing nationwide now.
Hoge’s drive to connect with people permeates everything he does. He’s a tireless humanitarian who loves animals and supports the military. He combines both as the official spokesperson for Guardian Angels for a Soldiers Pet, a group that fosters animals for soldiers deployed overseas. An avid outdoorsman, he’s the newest brand ambassador for Bass Pro/Cabela’s, the world’s foremost outfitter of hunting, fishing and outdoor gear. The Congressional Sportmen’s Foundation named Lucas their first Ambassador, as an enthusiastic wine aficionado, Hoge also has a partnership with Gamble Family Vineyards.
I am a genuine fan of the Gamble wines and having grown up on a farm myself, I have a personal admiration for the family traditions upheld by the Gamble Family Vineyards. ~ Lucas Hoge
The latest endeavor includes his favorite airlines, where he partnered with Southwest Airlines as their first Storyteller Brand Ambassador, this is the first time Southwest has officially partnered with an artist and Hoge’s says he’s excited to be working with such a great company. He also just performed a couple of songs on a Southwest flight from Los Angeles to Nashville as part of their Live at 35 program, which is always a fun treat for passengers.
Music remains his first love and primary passion. Teaming with noted writer/producer Matt McClure, Hoge has created a new project that showcases his playful side on such tunes as “Halabamalujah” and “Shoofly Pie,” He also pays homage to one of his major influences on “Power of Garth,” his first TOP 30 on Billboard Indicator hit reaching #29. The song is a potent testament to the impact of great music and is as much a celebration of Hoge’s personal philosophy as it is an homage to Mr. Brooks.
I was eight or nine-years-old when Garth came out with the No Fences album,” Hoge recalls. “From then on, when other people were going to pasture parties, I’d be sitting in my room playing guitar. I just loved Garth’s music and the stories he would tell. This is a song so many people are going to relate to because what Garth did transcended music. He paved the way for so many people today.” I’m excited that I finally get to release this song as a single. ~ Lucas Hoge
His album is the culmination of years of hard work, writing incessantly and performing for crowds all over the world. With a #1 album, restless creative spirit, abundance of Midwestern charm and a work ethic that won’t let him slow down, it looks like the best is yet to come.